The Value Of Hyperlinks
Speak to any search engine marketer and you’ll quickly learn that links are the currency on the Internet. Links are what Google use to determine how well a web site will rank. As a result links can be a very valuable commodity online.
Unfortunately many people do not understand the concept of the link. A link is effectively a vote for the destination web page. It drives traffic, which ultimately means real eyeballs looking at your pages and buying your stuff or whatever.
Associated Press would do well to understand this concept as Sarah Bird reports over on SEOMOZ. Great post Sarah …